Technology
MOBILE Dominates Current Digital Spending Habits
New StackAdapt survey
(Source: StackAdapt)
(Source: StackAdapt)
On August 9, StackAdapt released its 2017 Omni Survey. Using Leger's Online Panel, Survey Results uncover Current Digital Spending Habits, the rise of m-commerce and Key Insights into the Average Consumer Experience while buying on his or her Smartphone.
KEY FINDINGS :
* 53% of Consumers use their Smartphones to make online purchases at least once. 11% of Consumers make more than half of their online purchases using Mobile. The majority of this group are University Educated, Generation X and Millennials (between 18-44) with high annual earnings (<$80K CDN)
* 47% of Consumers make no purchases using their mobile device.
* 4 out of 10 Consumers use Mobile to purchase for Entertainment (43%), Digital Products (41%) and Consumer Goods (39%).
KEY FINDINGS :
* 53% of Consumers use their Smartphones to make online purchases at least once. 11% of Consumers make more than half of their online purchases using Mobile. The majority of this group are University Educated, Generation X and Millennials (between 18-44) with high annual earnings (<$80K CDN)
* 47% of Consumers make no purchases using their mobile device.
* 4 out of 10 Consumers use Mobile to purchase for Entertainment (43%), Digital Products (41%) and Consumer Goods (39%).
* Female Consumers in Households with Children under the age of 18 are more likely to make online purchases on their Mobile Device than Men.
* Younger Consumers who use their Mobile Device to make online purchases are most likely to buy Entertainment, Digital Products, Clothes, Services, and Financial Products.
* More than 82% of Consumers using Mobile to make online purchases say at least one thing prevents them from making an actual purchase. The most common reason (54%) is due to the Small sSreen. Poor landing page experience trails in second place (33%).
* While 35% of Consumers browse the web on their Mobile in incognito mode, 34% of cCnsumers say that they never browse in incognito
* Younger Consumers who use their Mobile Device to make online purchases are most likely to buy Entertainment, Digital Products, Clothes, Services, and Financial Products.
* More than 82% of Consumers using Mobile to make online purchases say at least one thing prevents them from making an actual purchase. The most common reason (54%) is due to the Small sSreen. Poor landing page experience trails in second place (33%).
* While 35% of Consumers browse the web on their Mobile in incognito mode, 34% of cCnsumers say that they never browse in incognito
* More than 38% say that they always/most of the time discover a Product on Mobile but make the actual purchase on a bigger Device (desktop/tablet/laptop).
* 43% of Consumers using mMbile for making online purchases delete Cookies once a month.
KEY INSIGHTS FROM StackAdapt :
* Certain Industries, such as Entertainment, perform better on Mobile because of their 'one-size fits all' nature. For industries such as Financial Services and e-commerce where Consumers face a plethora of choices, Brands must focus on offering tailored options to the right Audience.
* Cookie based targeting is inefficient. It is device-focused, rather than people focused.
* User-experience is integral to Mobile Commerce.
* Brands ought to realize the potential of Connected Devices and Data.
Source : StackAdapt
Ruby BIRD
http://www.portfolio.uspa24.com/
Yasmina BEDDOU
http://www.yasmina-beddou.uspa24.com/
* 43% of Consumers using mMbile for making online purchases delete Cookies once a month.
KEY INSIGHTS FROM StackAdapt :
* Certain Industries, such as Entertainment, perform better on Mobile because of their 'one-size fits all' nature. For industries such as Financial Services and e-commerce where Consumers face a plethora of choices, Brands must focus on offering tailored options to the right Audience.
* Cookie based targeting is inefficient. It is device-focused, rather than people focused.
* User-experience is integral to Mobile Commerce.
* Brands ought to realize the potential of Connected Devices and Data.
Source : StackAdapt
Ruby BIRD
http://www.portfolio.uspa24.com/
Yasmina BEDDOU
http://www.yasmina-beddou.uspa24.com/
Ruby Bird Yasmina Beddou Mobile Digital Spending Habits New Stackadapt Survey Dominates Toronto 2017 Omni Survey
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