Lifestyle

1st EDITION LUXURY FORWARD - The Day After - in PARIS

PALAIS D IENA November 29, 2016


Fred RAILLARD & Céline LIPPI - 1st Round Table (Source: © Ruby BIRD & Yasmina BEDDOU)
Economic, Social and Environmental Council - Paris
(Source: © Ruby BIRD & Yasmina BEDDOU)
USPA NEWS - At the 'Economic, Social and Environmental Council in PALAIS d'IENA (PARIS), was held on November 29, 2016, the Frist Luxury Forward - The Day After (LXR/FRWRD), organized by Fred & Farid and Céline LIPPI (Fashion Capital Parners)...
At the 'Economic, Social and Environmental Council in PALAIS d'IENA (PARIS), was held on November 29, 2016, the Frist Luxury Forward - The Day After (LXR/FRWRD), organized by Fred & Farid and Céline LIPPI (Fashion Capital Parners). The reasons for this Special DAY was said that the Fahion, Luxury and Beauty Industries are facing strong mutations involved mainly by the complexity and he digitalization of the economy. The question is no longer if and when those industries should embrace the digital and technology opportunity, but how to leverage innovation, new business models, bespoke services, new markets.
In a fragmented ecosystem, the leading players will require to ultimately adjust their vision, their operating model and culture in order to maintain their position and shift completely their approach to engaging with consumers and delivering the promise for the most immersive, personalized, relevant and seamless omni-channel experiences.

- The Luxury Forward DAY is about :

* Getting a glimpse of the next big thing through the eyes of the innovators, creative technologists and trend spotters. Inspirational speeches for quick 'tech-off' and fast anticipation on what is already shaping the industry of luxury.
Economic, Social and Environmental Council - Paris
Source: © Ruby BIRD & Yasmina BEDDOU
Olivier ABTAN - BCG, Partner/Luxe
Source: © Ruby BIRD & Yasmina BEDDOU
Axelle LEMAIRE - Secretary of State for Digital
Source: © Ruby BIRD & Yasmina BEDDOU
* How to stay at the avant-garde while living through an accelerated pace of change. Crossing points of views on the near future of digitalized, robotic, technologically driven luxury industry.

* As the pace of change intensifies and expands, it compels new daring ideas, visionary thinking and even science-fiction scenarios to see the future before others. Pionners of 'the day after tomorrow' will invite you on a journey of progress to create and invent your key advantages.
Qiong ER JIANG - SHANG XIA CEO & Artistic Director
Source: © Ruby BIRD & Yasmina BEDDOU
Fred RAILLARD & Qiong ER JIANG
Source: © Ruby BIRD & Yasmina BEDDOU
Tatiana DUPOND - LINKEDIN, Luxury Account Director
Source: © Ruby BIRD & Yasmina BEDDOU
- Innovation & Awards :

4 categories to reward the most innovative luxury-technology solution, that could be linked to high end fashion retail or beauty.The top start-ups are selected by the Luxury Forward Team and then judged by judges from the industry. Finalists pitch during the conference and have 5 minutes to present their projects.

* FRWRDTECH - Tech Killer
Technology involved at all levels of the alue chain (3D, AI, Robots, IoT)

* FRWRDBIZ - Business Model
Incremental.disruptive innovations improving the way services and products are commercialized (mobile, marketplace, ecommerce, social) to become the next game changer.
Laurent LEFOUET (ANAPLAN), Vincent QUERU (BERLUTI)
Source: © Ruby BIRD & Yasmina BEDDOU
Charles-Edouard BOUE - ROLAND BERGER, CEO
Source: © Ruby BIRD & Yasmina BEDDOU
BABBLER, PUBLICIS, SPOON, FEEL UNIQUE, BIRCHBOX,..
Source: © Ruby BIRD & Yasmina BEDDOU
* FRWRDUX - User Exp
Improving the experience online and of offline with the most innovative and engaging initiatives.

* FRWRDDATA - Enhance Data
Best use of data and analytics to gather insights, let trends emerge and measure performance, including online data visualization/Infographics and data-focussed design, from FRWRDDUX

Luxury Forward was Under the Patronage of the Ministry of Economy, Industry and Digital and the Patronage of Mrs. Axelle Lemaire, Secretary of State for Digital. She made an Introduction.
- The Major Themes were :

* Handmade meets technology, where does the true value lie ?

* Bots : what a dehumanized luxury experience looks like ?

* Focus on CHINA

* Connected products : shall service be the ultimate luxury promise?

* Story-telling: Data based dreams

* The New Consumers

* Naked luxury is the future of luxury

* Thinking programmatic : where does the creative vision go ?

* Responsive luxury : the era of bottom-up luxury ?

* Cultural transformation and the future of retail
- The Location was well chosen : Economic, Social and Environmental Council

The Third Constitutional Assembly of the French Republic after the National Assembly and the Senate, the French Economic, Social and Environmental Council (ESEC) represents key economic, social and environmental fields, promoting cooperation between different socio-professional interest groups and ensuring they are part of the process of shaping and reviewing public policy. It advises the government and Parliament, and participates in the development of economic, social and environmental policies.

Source : LUXURY FORWARD - ESEC - On November 29, 2016.

Ruby BIRD
http://www.portfolio.uspa24.com/
Yasmina BEDDOU
http://www.yasmina-beddou.uspa24.com/

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